Thursday, July 14, 2005

Story and Screenplay Structure

Structure is beneficial to creative output in a number of ways. There are at least two types of structure, work processes and frameworks:a) Work processes such as incremental production produce more output than a "do your best" approach. Writing four pages a day completes a words-on-paper first draft screenplay in one month. A "do your best" or "waiting for inspiration" approach can take months or years.b) Work processes such as separating creative from critical thinking allow the build up of large idea pools using creative thinking and the reduction of those pools into feasible ideas using critical thinking. c) Frameworks reduce complex problems into their component intellectual parts. For example, story structure can be reduced to three or four acts or The Hero With A Thousand Faces (Campbell, 1973). Frameworks increase output by reducing complex problems into smaller, more manageable problem solving exercises. In screenwriting, frameworks tell the writer where to start, where to finish, what to write and what should be happening at a particular stage of the story. Additionally, a structured approach improves performance in a number of ways, including:a) Simply being prolific improves performance. The single best creative product tends to appear at that point in the career when creator is being most prolific. Experience refines knowledge and methodology towards optimal levels. b) Engagement in the tasks results in problem identification and triggers the mind into working on those problems at various cognitive levels. Problems incubate until answers become apparent. Increasing the incidence and frequency of problem identification increases the incidence and frequency of insight. In other words, simply engaging in the project generates good ideas, insights and inspiration, which is why screenwriters often find that their best ideas come to them when they are in the middle of writing a screenplay. c) Increased problem identification (coupled with motivation) increases the incidence of solution seeking, through active search for stimuli and intellectual cross pollination through networks and collaboration.A range of Screenplay and Story Structure Templates can be found at can also receive a regular, free newsletter by entering your email address at this site.Kal Bishop,

About the Author
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on



Wednesday, July 13, 2005

Reprint Article Headlines - The Reader is Secondary

A great headline can be the difference between having your free reprint article published once (on your own website...) and having it published hundreds, if not thousands, of times all over the Internet. Sure, the content has to be worthwhile; it has to be helpful, informative, and not just a sales spiel. And there’s no denying that a well written article can be very compelling. But if your headline doesn’t cut it, the article won’t stand a chance. The best article in the world will never see the light of day without an effective headline. Now, more than ever, article submissions need a good headline. But it's not just the reader you have to worry about. In fact, the reader is secondary! When it comes to reprint article headlines, your main focus should be the publisher. You may think the requirements of a good headline haven't changed over the years, but they have. Unlike headlines for traditional newspapers, magazines, etc., which target only the reader, online article submission headlines target first the publisher, then the reader. So how do you write a headline for an online publisher? Here’s a few tips... 1) State your domainNo matter what your business, you can be sure that potential publishers of your article are inundated with information every day. Imagine hypothetical 'Publisher Pete'. He’s the webmaster of a high PR site. He receives hundreds of article submissions every day. Additionally, he farms article submission sites (aka 'article banks', 'article submit sites', 'free-reprint sites') for articles on a regular basis. Because so many of the article submissions he sees are spam or unrelated, Publisher Pete is quick to dismiss anything that isn't obviously – and immediately – relevant to his website. So make sure your headline signals the general subject area of the article submission, not just the exact topic. 2) State your argumentEvery website has an agenda. Whether it's to sell, persuade, or inform, there's always an angle. When our friend Publisher Pete looks for free reprint content for his website, he wants something that complements his agenda. If he's selling chemical garden fertilizers, he doesn't want an article about the evils of chemical fertilizer. Nor does he want an article espousing the virtues of organic fertilizer. He wants an article promoting the value of chemical garden fertilizer. If that's what your article is about, make sure the headline lets him know. 3) Don't make empty promisesSensationalized headlines may work in traditional media, but they're not so effective in online article submissions. Few things frustrate an online publisher more than being lured in by a promising headline which turns out to be nothing more than hot air. For publishers who take the time to carefully filter content before publishing, empty headlines are nothing more than time-wasters. For publishers who are a little less meticulous, empty headlines result in a site which is characterized by disjointed, contradictory, low-quality content. Either way, the publisher isn't impressed, so make sure the headline of your article is relevant to (and validated by) the body of your article.4) Put yourself in the publisher's shoesAlways think about ways to make the publisher's job easier. It's as simple as that. Brainstorm 5, 10, 20 headlines, then put yourself in the publisher's position and ask which one you'd choose. That's the best headline for your article submission. 5) Think about your publisher's readersPublishers want articles that readers will open. But remember, your publisher's website may cater to an entirely different type of reader to your website. Whenever you find yourself thinking about your secondary audience (the reader), make sure you're thinking about the publisher's readers – not your own. That settled, you can go on to focus on regular audience-headline considerations such as making the headline attention-getting, targeted, and benefit driven. ConclusionWith the emergence of article submission as a great way to generate a high search engine ranking, and the associated proliferation of article submission spam, the right headline is more important than ever. The important thing to remember is that you're faced with a gatekeeper, and you need to address their needs first. By following all the publisher-focused tips above, you'll not only see your article published many more times, you'll also see it published on more relevant websites. This will help both your ranking (because links from relevant sites are always the best) and your click-thru traffic (because the audience will be more relevant). Happy headlining!
About the Author
Glenn Murray is an SEO copywriter and director of article submission alternative, PublishHub and copywriter studio Divine Write. Contact Sydney +612 4334 6222 or Visit or for details.

Tuesday, July 05, 2005

The Office Writer

So you’ve been hired as an assistant editor. That means you'll be doing a lot of writing. Maybe you will be named editor of the company newsletter, but you are likely to be writing the newsletter. Or maybe you will be writing news releases, reports, speeches, or simply memoranda. Whatever the assignment, the main thing to remember is that you have to communicate.To communicate most effectively, keep your writing simple, straightforward, and easy to understand. Never use two words where one will do. Use short sentences. Avoid dense text by using bulleted lists, brief paragraphs, and subheadings.Give the readers your full attention; always put yourself in their place and keep your writing conversational. Read it aloud -- or at least mouth the words -- to verify that it is conversational. If your readers can simply go with the flow, they are most likely to catch your meaning and remain interested.Remember, writing should never get in the way of communication. The HeadingThe title should be interesting and informative. It should let your readers know what you are writing about -- and why that is important to them.In some cases, the title is merely part of the heading. A memorandum, for example, will usually have a heading that is standard for the company or organization. It will include this information: To: (the recipients)From: (the official or department)Subject: (the title)Date: (the date of issue)In other cases -- for example, articles in the company newsletter -- the title will be a headline, choice words drawn from the opening paragraph and fitting into a snug space on the printed page.If the document is part of a series, the heading will indicate that. For example: The Primary Concern, Fifth in a Series; or Insight No. 7: The Primary Concern.SubheadingsIf an article is lengthy -- that is, a full page or multiple pages -- use subheads to break it into readable segments. Unless the content dictates otherwise, there should be no more than two subheads on an 8 ½” x 11” page of double-spaced copy. Usually, a subhead will consist of few words and won't take a full line; it should grab the reader’s attention and reveal something about the subsequent material.The ParagraphA paragraph should consist of a few sentences related to the same subject matter. In general, a paragraph should contain between 150 and 200 words. If it must be longer, look for ways to break it up. For example, if it contains a series -- James collected Rolling Stones CDs, DVDs, and concert posters -- change it to a bulleted list. James collected Rolling Stones:*CDs*DVDs*Concert postersDoing so adds “air” to the page, diminishing the density of the type. It makes the page an easier, quicker read. Style note: There is disagreement about the proper punctuation for this bulleted list. A particular style is not sacrosanct, however. The important thing is to adopt a style and use it consistently. The SentenceThe sentence is the basic building block of every written product, whether it is a memo; a book review; a press release; a news article; or a feature story. So it is in constructing the individual sentence that the writer establishes an article's readability and interest level. Here are some guidelines for ensuring it will score high on those scales:*The sentence should be concise.*It should be simple and straightforward.*It should flow conversationally.*The reader should be pulled by the flow.There are two essential elements in a sentence: the subject (a noun or pronoun) and the predicate (a verb, one word or several words that tell what action the subject is taking or has taken).Most sentences also contain articles (a, an, the) and modifiers (adjectives, adverbs).An adjective modifies a noun; it is a word or phrase that names or describes an attribute of the noun. For example: the blue room, the tall woman, the balding man, the once and future king. An adverb, on the other hand, modifies a verb. It is a word or phrase that expresses time, place, cause, manner, or degree. For example, he read slowly, she spoke articulately. Adverbs may also modify adjectives, other adverbs, or adverbial phrases.Frequently, a sentence will include a prepositional phrase. A preposition is a brief word (of, for, by, at, to, under, over) that introduces a phrase modifying a noun, verb, or clause. Every prepositional phrase has its own object. For example, to the movies, under the bridge, after a few minutes, across the lake.Note: “Concise” is not a synonym for “brief.” A long article may consist of concise writing. The test is whether every word is necessary. Check each word in a sentence; does it clarify or add meaning, or is it superfluous? If all superfluous words are eliminated, the writing is concise.Brevity, of course, is desirable, too. If the writing is concise, the article is likely to be as brief as the subject matter allows.Punctuation*The period (.) marks the end of a sentence; it also separates elements of an Internet site name [the “dot” in “dot com”].*The comma (,) separates items in a series; divides a compound sentence; sets off interjected material; with a small conjunction (but, for, and), connects two independent clauses; sets off introductory phrases; sets off the name of the larger geographical entity when citing city, state, or province, nation; separates discrete adjectives (“short, stocky fellow”).*The colon ( : ) follows a phrase that introduces a list; follows an independent clause that introduces an explanation; follows the salutation in a business letter; separates an independent clause from a quotation it introduces; in a script, separates the speaker’s name from his/her speech. Note: If the clause following a colon is a complete sentence, it should begin with a capital letter.*The semicolon (;) separates two complete thoughts; separates items in a series if one or more of them contain a comma; *Quotation marks (“ “) begin and end quoted material; enclose titles of lesser works, such as chapters and episodes (for titles of books, television programs, and films, use italics); serve as a symbol for inches.*Quotation marks (’’) begin and end quoted material within quoted material; serve as a symbol for feet.*Question mark (?) at the end of a direct question.*Parentheses ( ) begin and end interjected material, as well as references and other information that is related to but not suitable for the main text.*Brackets [ ] set off parenthetical material that occurs within parentheses.CapitalizationIn headlines: Choose an “up” or “down” style and stick with it. The “up” style: Capitalize all the words in the headline except articles and prepositions that are no longer than four letters. The “down” style: Capitalize only the first word of the headline and any proper nouns that appear in it.In the text: Here, too, you should choose an “up” or “down” style. The “down” style: Capitalize only the first word of every sentence, plus proper nouns. The “up” style: Capitalize Federal, State, Department, and so on.Your choice of “up” or “down” style will also apply to any subheadings.Whether you choose “up” or “down,” you should always capitalize the pronoun “I” and relatives’ titles when used with the proper name (for example, “Uncle Dan,” but “my uncle“). Capitalize Mother or Father when addressing the parent directly, but not when referring to him or her (“my mother,” “my father”).TYPES OF PRODUCTSThe News ArticleA news article’s first sentence -- the “lead” -- is its most important element. The lead must contain as many of the key ingredients -- who, what, where, when, why, and how -- as possible. These facts inform the reader of the main thrust of the news and provide a context for understanding what follows.Subsequent paragraphs provide further information. They appear in order of descending importance for a very practical reason: If there is not space enough for the entire article, it may be cut from the bottom without destroying its essence. This factor distinguishes the news article from the feature story and the editorial.The Press ReleaseA press release is a news article with spin, company propaganda. It reports the news about a new product or business development in a positive manner. There is not likely to be a downside included. Of course, that describes a proactive press release; a reactive one might very well include negative information -- if the company perceives that it needs to acknowledge certain facts in order to salvage its public image.The Opinion Piece or EditorialWriting an editorial or an opinion piece is similar to writing an essay, although less formal in structure and style. In all three, the author asserts a point of view and supports it with logical discourse or facts. The piece may define, describe, or explain a concept or a proposal; evaluate and/or compare ideas, systems, processes, or activities; make and defend a choice among options.Opinion pieces should always be labeled as such. The Feature StoryA feature article may take various forms -- a human interest story, a celebrity interview, an in-depth explanation of a current issue or development, a profile of a local leader, the saga of a successful business. The list could go on and on. Feature articles are characteristically longer than most news stories. All features attempt to interest the reader in something unusual. For instance, an article might examine the role of women in Arab societies, the new elements in the revised SAT, or the Internet business that is being outsourced to India. Perhaps a local man has been selected to appear on Jeopardy! There is really no limit to the possibilities.For a company publication, more likely topics might be staff reorganization, United Fund drive progress, product development, and an officer profile. And the CEO will probably want you to ghost-write a column bearing his/her byline.The NewsletterAs the editor of a newsletter, you will have a number of key decisions to make at the outset. *What size will it be? Most newsletters are 17” x 11” folded to 8 ½” x 11.”*How many pages? Four or any multiple of four.*Binding? If more than four pages, saddle-stitch binding.*Self-mailer? Leave space for recipient name/address, return address, and mailing indicia.*Number of columns per page?*How often will it be published? Matters of Style*Typeface for text and headlines? Type sizes?*What font and size will the subheads be?*Should type be flush left and ragged right or fully justified? (Justified type is flush left and right. Ragged right lines end with the last full word that fits.)*What size will the masthead be? Where will it be placed? *Will articles jump from one page to another or be printed in a continuum? *Will you use artwork or photos? Cut lines or captions? *Where will you place the staff box? *Will you list all of the contents -- or selected items -- in an article or box on the front page?Matters of Content*Chances are the topics to be covered were spelled out initially, either by your boss or by the organization’s leaders, or perhaps they were dictated by the organization’s purpose/function.*Don’t work in a vacuum. Appoint a committee of people representing different parts of the company/organization; meet with them in a planning session for each issue.*It’s a good idea to have a mix of news items and feature articles, plus brief notices in boxes that break up the page. Variety makes a newsletter lively and keeps the reader interested.Article ReviewEstablish procedures for review of your articles by staff members prior to publication. After type is set, arrange for another staff member to proofread, backing you up.About LayoutWhether you are doing desktop publishing or sending camera-ready copy to a printer with an offset press, you will have to lay out your pages. To do so, you should create a template with the number of columns of the width you have chosen and feed your headlines, articles, and artwork into the template. You will be able to set type in multiple column widths to enhance the visual appeal of your newsletter. Artwork You will probably want to use the CEO’s picture with his/her column, and you may also use mug shots of employees who are mentioned in other articles. Original artwork adds sophistication to your newsletter, and if you can afford to hire an artist, you will probably want to follow this course. It will be up to you (and your boss) whether to use a mix of photos and original art or use original art exclusively.Speech WritingIf you’re assigned to write a speech for the CEO, insist on interviewing her or him about the purpose, the content, and the desired outcome. Listen carefully to the CEO’s speech patterns. Short or long sentences? Serious or light demeanor? Articulate or not? Terse or long-winded?Discuss whether to open with a joke or get right down to business, how to structure the material, how much time the speech should take. The more successful this interview, the better the speech.
About the Author
The author has more than 40 years experience as a writer and editor. He was manager of corporate publications for Educational Testing Service, a newsletter editor for Merrill Lynch, and held various positions with educational agencies and as an education reporter for three major dailies. He is retired now but offering his editing skills on the Web.


Wednesday, June 29, 2005

Start and Make Cash From Your Online Writing

Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.It does not matter how small the job is or how little the money is that you get paid for it, the important thing is to “draw blood” and get paid for your writing. Everything else you do towards being a $100,000 writer will have to start from there.You cannot do any serious online writing without coming across the phrase “keyword rich articles”.What are keyword articles? Keyword articles are articles that repeat a certain key word or key words. Keywords have the valuable power of attracting search engines. This is a complex subject but simply put, keywords are selected carefully in an effort to attract as much search engine traffic as possible to a site.With the growing popularity of Google Adsense pay per click ads widely posted at web sites and blogs, keywords also have the important function of attracting the right Google ads to a site or blog that will earn the publisher the highest amount of cash when visitors to the site click on them.You must begin by aggressively looking for freelance writing assignments for keywords. In the second part of this article we will suggest a few buyers of keyword articles that you can start off with. But they will only purchase quality articles that you have simply not copied or lifted from somewhere else. So it is very important that before you seek keyword articles, that you actually write a couple first and post them at leading article directories and article announcement sites. Visit sites to see how keyword articles are written and also visit my blog and read this article that uses the keywords (debt consolidation). Here is the link to the article. this one firstly how the article on a totally different subject from what the blogs are covering is made relevant to the blogs. Then take a close look at how the keywords are repeatedly used.So now you are ready to write your first keyword article.I can hear you ask the question. “What on earth am I going to write about?” Why not write about your keywords article business. You intend to supply keyword rich articles don’t you? Read the articles at my other blog ( carefully. Are there any of the articles that you can re-write in your own words without telling any lies about your past achievements as a writer so far? Please do not copy whole paragraphs from my blog. I have not given you permission to reproduce my articles. I have simply asked you to do what you can do with any site or blog online. Read and digest the central ideas and then write an article using the ideas as if there were your own. Select any simple keyword that you want to use that will be the central or key point in your article. (We will deal about the subject of selecting keywords for your articles later on in this blog).Remember that you will really have to be convincing so select topics that you care about enough and believe in from my blog, to be convincing. A writer who is not convincing in their writing will never be successful at any type of writing, so this is a very critical skill you will need to acquire if you are to succeed.Next you will have to compile your resource box. This is a skill on it’s own and I have an extremely useful article on the subject at my blog It is titled “Your article resource box will kill or lift your internet marketing.”Read it and carefully use the valuable points gained from years of experience and trial and error to create your best resource box to launch off your career as a writer.
About the Author
Christopher Kyalo is writer who makes a living writing online. Has recently started a blog where he tells how it's done, no holds barred. Visit it to read the second part of this article.


Monday, June 27, 2005

A Competitive and Cutthroat Look at Writing

Let me start by saying, humor that is hurtful or at the expense of other writers has no place in the writing industry. Board fights and flame wars do not belong in the writing community. This should be about writing. Online writing communities have become a cutthroat, often uncaring part of cyber world. In order to succeed in writing, I've always believed that we must come together and help each other. I do not understand the attitude many writers have adopted of stabbing their fellow writer in the back. I've always looked at the other writing communities and other writers out there as a part of my community, rather than competitors. I don't pretend to know everything and though I run a writing community; I'm still learning like many of you. It is sad though that many writers don't share the same opinions as me. They would rather compete than bridge together. Am I the only voice saying," As a writers it is time we bridge together as one?" “It is time that we helped one another." Some may be looking at our community of writers and thinking," I'm not going to join Today's Woman because it's too cutthroat and it won't be a community." “It will be like the rest that I have joined.” Well you are wrong because we are a community. The more I look at the bickering and flame wars on some of the other writing communities, I have found Today’s Woman writing community to be very supportive. We're like a big happy family as opposed to some of the other communities, which are cutthroat and competitive or filled with trolls and writers insulting their fellow writers. Don't ever let anyone tell you that we don't have some exceptionally warm, caring, and professional people who choose to submit their content to Most importantly don't let anyone tell you that you can not write. I've enjoyed working with and getting to know the members within my community , as well as so many others in the writing industry. Over the past two months I have met more authors and writers with simply no values or no morals. I have seen writing communities that were suppose to be there to help writers become infested with bickering, name calling and flame wars. Don't let your career go down in flames. The reason is that your reputation speaks for you and you never have to badmouth anyone in order to make yourself look better. The way you carry yourself speaks volumes. Don't put your reputation on the line by getting into flame wars. I have learned that in writing your credibility is everything. I also want to thank my husband who gave me an important bit of advice he said, “They are critiquing you not because there was anything wrong with your writing but it was because you wrote it." As a writer we should never second guess our writing because of what someone said. Professional writers will help you improve your writing not make fun of your writing. Also don't ever belittle another writer to save your own behind. Recently I had the members of a well known writing community email another website, regarding one of my articles . They sent 43 complaints so that the editor of the website would remove it. One of the letters stated," The article contained many typos, and I didn't feel the author communicated her ideas very clearly." When I received wind of this I contacted the editor of the website and she replied, “But I did receive no less than forty-three (43) emails complaining about the spelling errors and the grammatical problems. That's much higher than we are used to dealing with." "We generally don't receive complaint emails." “The members in the forum you pointed me to are now criticizing me and the quality of my sites." That should have been her first clue that this was nothing more than a witch hunt to get my article removed. Therefore she fed me to the witches instead of supporting me as a writer. One of my own members recently submitted an article to me that had a few spelling and grammar errors. He and I worked together to improve the errors in his article. The article was very well written I might add. However that is what we do as writers, we help one another. Would it not of been better for that editor to point out that I had errors in my article and they would need to be fixed before she could publish it on her website? To be a successful writer you need three things: Belief in yourself, a strong backbone and a good reputation. You can be the greatest writer ever but if you are in the market for backstabbing and getting into flame wars on message boards, then you might as well put up your notebook and pen and join a chat room. There you can let your fingers run aimlessly over the keyboard as much as you like. I have gotten into enough flame wars on message boards defending my website reputation and my writing. I shouldn't need to defend my writing to anyone and neither should you. I realize that spelling and grammar may not be one of my best qualities however that is why we have editors. I appreciate nothing more than someone coming to me and pointing out in a polite manner that I have a spelling or grammar mistake. This way I may improve on the quality of my next article. This is a cutthroat world and there are going to be those that tell you that you can't write and that your publishing company is a joke and they will take your most compassionate poem and make it resembles something they would wipe their butt with. I have learned you need one tough back bone in this cutthroat industry. I also have learned that the ones doing the insulting have no more of a reputation than you in this industry. They have gone with pod publishers or have never been published outside of the web or made some bad career choices regarding who they published with. In closing some advice, you need to tell yourself "I am a writer first and foremost and I'll be damned if I ever let anyone tell me different." To the 43 writers who felt it necessary to poke fun at some serious articles that I wrote all I can say is poke away. Some of those articles were on some serious issues, like keeping your child safe on the internet. While you are only questioning my grammar, spelling and the structure of my sentences; someone is reading my article and taking my important advice to heart. That same advice might just save their child's life. Belittle away if it makes you feel better. I write because I love to write and I have something to say. If you don't like what I have to say, don't read it.
About the Author
Rose DesRochers, Canadaadmin@todays-woman.nethttp://www.todays-woman.netRose is a published author and web columnist. She is also the founder of Today's Woman a supportive online community for men and women over 18.
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Sunday, June 26, 2005

How To Write An Ezine Article

Writing can be fraught at the best of times but it never ceases to amaze me just how much more difficult we make it by our approach. Writing an Ezine Article is no different to writing anything else. You need to approach the task in a professional way. There is little point in attempting to write anything whilst trying to answer mail, doing the dishes or grooming the pet. You have to give the article your undivided attention.There is no set formula for the equipment you choose to write with, it just boils down to personal preference. Some people prefer to use a computer, others prefer a typewriter and some still like to use pen and paper. Select the one that you are most comfortable with.Here are ten tips on how to make writing an Ezine Article a lot easier:1. Allocate timeThis will ensure that your train of thought is not interrupted. There is nothing worse for a writer than to have a good idea ruined by an interruption. To help yourself think find the quietest spot in the house, put up a “Do Not Disturb” sign up and close the door.2. Remove all clutterWhen you commence writing you do not want to be distracted by anything so clear your desk or table top of everything apart from your writing paraphernalia.3. Select a topicMost people find this one of the hardest things about writing and yet we are spoilt for choice. You can write about an activity that you enjoy, a sport you play, a hobby that you have, work experience, health concept, travel experience and so on. The choice is endless. Have the courage of your conviction and go for it.4. Choose a titleChoosing a title is just as important as selecting the content. The title has to capture the gist of the content whilst at the same time be eye-catching enough to enable an editor to pick your article out of thousands of others.5. Plan the contentThere is little point in rambling on for countless pages and hope to retain the readers interest. All writing whether a book or Ezine Article will need to have a beginning, middle and an end.Write down some basic points about your content. Then use headings and follow up by expanding the headings. Once this has been achieved, organise the content so that it makes sense whilst retaining a beginning, middle and end.6. Write the Ezine ArticleA basic mistake that all novice writers make is that they charge through their content as if there is no tomorrow. They then get disillusioned with the work and just give up. Whatever you write does not have to be done all at once. Learn to pace yourself.Take tea breaks or go for walks. You will be surprised at how ideas can materialise and develop whilst enjoying a walk.7. Proof-read Ezine ArticleHaving finished the article most writers will try to submit it and then wonder why it has been rejected. All content needs to be proofed to ensure that it makes sense, is grammatically correct and that it has the correct spelling. This process is both time consuming and demanding but there are no shortcuts, it has to be done.8. Check spellingPublishers will not accept articles with spelling mistakes.Majority of word processors nowadays have Spell Checking software.Failing that use a dictionary. There is no excuse for submitting workwith spelling mistakes.9. Proof-read Ezine Article againOnce you have checked the article twice, get someone else to read it.Does it make sense to them? Do they understand it? Do not feel threatened or embarrassed by other people’s comments.10. Submit Ezine ArticleOnce you are happy with your article you can approach publishers.Ensure that you adhere to the publishers submission rules otherwise your article will be rejected even before it gets seen by an editor.Hope that this has helped. Good luck with your writing.You may freely reprint this article provided the author's biography remains intact:
About the Author
John Mussi is the founder of Direct Online Loans who help UK homeowners find the best available loans via the website.


Saturday, June 25, 2005

Top 10 Reasons to Use a Blog To Publish Your Ezine

Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.1. A blog is web based so you can update and post new articles anywhere, anytime. It's a dynamic medium that can be updated on a moment's notice. 2. Subscribers can subscribe to your RSS (Really Simple Syndication) feed and have your content delivered straight to their desktop. This delivery system bypasses spam filters and readers get exactly the content they want.3. No web site to mess with. It's very inexpensive way to set up a web presence for your ezine. There are several sites where you can set up a free blog and others are very reasonably priced for the massive exposure you can get.4. You can set up links for ads and your affiliate programs in side columns so you don't have to include them in your ezine format.5. You can set up a subscription form and send emails to your subscribers when new content is added.6. Blogs link to other blogs which helps you create a viral marketing system and increases your exposure in search engines. Search engines LOVE text based, fresh content that is highly focused (key word rich).7. You can use your ezine blog to become a trusted expert for your subscribers, by filtering content for them so they don't have to visit hundreds of web sites.8. You have an instant archive of all your articles. When you post an article, a new page and permalink is created. People can share that link with others and be sent directly to the article being referenced.9. Readers can comment on your articles, which creates rapport and trust between you and your subscriber. Comments also add rich content to your site and again, helps your ranking in the search engines.10. The bottom line is this: using a blog can help you attract more visitors who become subscribers and then eventually become clients.For an ezine publisher, a blog compliments and can significantly ease the delivery of your ezine content. Essentially, like any web site, you have to promote it and encourage people to add your site to their RSS feed (that's another subject) or subscribe for updates through a subscription form. That's why I put a subscribe form on my site – subscribers and get updates in anyway they want. You still need to submit to search engines and directories to drive traffic. If you already have an ezine subscriber database, my advice would be to post everything on the blog and then send a weekly email, or whatever your normal publishing schedule is, informing your subscribers when new content is posted.Marketing is done in a conversational way and via the links on your blog. Announcements can be posted on the blog and to one's list. I see the blog and ezine database as complimentary...working together to increase your exposure and make it easier for people to get your information and build relationships.
About the Author
Denise Wakeman is Chief Implementor of Next Level Partnership, a company dedicated to partnering with you to take your business to the next level. Denise has specific experience in leveraging Internet marketing systems to create awareness, build customer loyalty and increase the bottom line. Visit Denise's blog at to get tips and tactics for taking your business to the next level.

Friday, June 24, 2005

Blogging For Profit Using Adsense

This article is designed to teach you how to profit from blogging, writing to a website in the form of regular posts, without spending anything. The keys to this idea lie in two of Google’s programs, and AdSense.
The first obvious step is to find a niche. While it is possible to have a general interest blog, it may not be as profitable as targeting a specific subject (click here to read the logic behind targeted advertising).
Once you settled on a subject you like, its time to set up your blog. is great for beginners. Not only is it free (and free of ads, unlike most free hosting services), it has integrated support for AdSense (more on this later). For now, pick a suitable but catchy name and choose one of the pre-made designs.
Of course, now you have to start making posts to your blog. There are two main types of posts. The most common type of content on blogs seems to be commentary plus a link to the actual news source or website of interest. Then there are original content posts which will have others link to you (much like you do in your commentary posts). Either way, make sure its interesting to have readers coming back.
Now its time to apply for Google’s AdSense program. AdSense is a pay per click program which matches ads to the content of your page. Every time a visitor to your site clicks on one of these links, you receive a small amount of revenue (the minimum advertisers can bid for a link is $0.05, of which you receive a percentage. Many phrases can have bids as high as several dollars per click).
The content of your site determines what ads appear, and therefore how much you will ultimately make. The placement and appearance of ads, however, can have just as great an impact on how much you make.
There are a few tips for maximizing ad revenue. First, the appearance of the add itself is important. Google clearly labels all its units as advertising, but allows you to determine the colors of the links and the background. It is important that this match the look of your site. The more blatant an ad is, the more likely it is to turn off visitors. Just as important is the location of the ad units. They should appear on the top half of your page, and preferably on the left side. This insures the ad is viewed by most visitors.
Having covered the basics, its now time for you to experiment to discover what works best for your new blog. The best part is, it costs nothing to try.
Chris Rivers is a writer for Visit the site to learn more about maximizing profits through affiliate and pay per click programs. Articles appear on the site exclusively one week before they are syndicated.
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Thursday, June 23, 2005

The Laid Daughter --- Book Review

There has been a lot of publicity lately centered on the issue of child molestation. Child molestation is a horrific form of child abuse that leaves its victims with a deep loss of self and the inability to cope with life's challenges.

Another form of child abuse, that leaves its victims powerless and confused, is incest. Incest is a topic that most families refuse to discuss and sometimes deny that it ever existed. The Laid Daughter, by Helen Bonner is such an example.
In this riveting novel, the author discusses her own issues with incest. What is so unique about the novel itself is that the author has been journaling her strange feelings and dreams for over 20 years before she realizes that her journal entries depict her true life experiences.
The author takes us on her journey through self discovery and healing by allowing us to see her daily struggles in life. She is plagued with failed marriages and her inability to have honest and open relationships with others. She cuts herself off from her family and friends. There is however, something very striking about Ms. Bonner's character. She is able to hold down a job and build herself a lucrative career while dealing with the incest issue.
Going through the healing process was not an easy road for Ms. Bonner. Early on, she was given erroneous advice from some early therapist. She found herself dropping out of therapy with the belief that somehow she could conquer her demons on her own. She then seeks therapy through a wonderful therapist by the name of Glenda Parkinson who discovers that Helen was not just a survivor of incest, but she also suffered from a Multiple Personality Disorder.
Glenda Parkinson also expresses how quickly Helen was able to work through her demons as shown by the following excerpt:
"Helen spent only a year in intense psychotherapy with me. The average length of treatment time is somewhere between five and ten years. She was highly motivated and followed her gut instincts in making therapeutic decisions for herself. She read. She wrote. She practiced suggestive directives. She attended a national conference for adult survivors. Her art work was another vehicle for self-understanding. She used relaxation techniques when feeling panicky. She begin to fill her new "house" by acknowledging and fulfilling the needs of her integrating selves. Decisions Helen made for herself rather than against herself were the catalyst toward wholeness."
As you can see by the above excerpt, healing from incest or any other form of childhood abuse can be done with hard work and determination. I would recommend this fine piece of work to anyone who has suffered the pain and anguish of child abuse or to anyone who wants to discover how they can make changes in their own life that can help them move forward to living life to its fullest.
ISBN: 1884178235Author: Helen BonnerPublisher: Kairos Center
Faye Brown, Author of the upcoming novel, Strange Fruit In A Small Town. (
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Wednesday, June 22, 2005

How To Master Article Writing To Get More Traffic

If you are starving for traffic, can't seem to consistently draw thousands of visitors to your website each day and struggle to get them to buy when they get there - you can benefit from this technique.
For several months now I've consistently written and submitted at least 2 articles each week.
The articles are NOT the crappy 300 word articles loaded with keywords with very little added value for human readers, but articles in the 500-800 word range that follow a very specific formula.
Here's how to write 2 articles each week in less than 60-minutes.
Step 1. Find One Compelling Problem Within Your Market
How do you find these? You can pull from your own experience, what problems did you tackle this week that you could share with others? Check the last few days of questions on forums related to your topic - these forums are a real idea bank. Survey your subscribers and customers to find out what they are struggling with - this should give you enough articles for an entire month if you ask the right questions. The key point is that you want to identify one, very specific, high demand issue per article.
Too many people ramble on, try to address multiple issues or just want to tell a story -- that's a writing hobby, not a business.
Step 2. Work On a Riveting Title
Focus on capturing your audiences attention, pumping up their interest, even border on contoversial. Relate your topic to a hot current event. I wrote an article several months ago about leadership traits of Walt Disney that related to building your infoproduct business. That article has pulled in several thousand visitors on its own and still attracts huge search engine traffic to this day.
Step 3. Start By Presenting The Challenge
You know and your reader knows the challenge you are trying to solve - but you want to use the first paragraph to really re-create the "feeling" of having the problem in the reader's head. You are setting them up to really look forward to the rest of your article - where you will solve their problem.
Step 4. Offer A Simple, Effective Solution Linked To Your Website
What separates super-charged, traffic generating articles from those that disappear into the ether? You need to offer your readers hope by outlining a simple, fast solution to their challenge while NOT giving away all of the methods behind HOW to achieve the solution. You want to convince the reader that YOU can solve their problem, all the while giving them the impression that there is more, so much more, that they could still find by clicking on a link to your website, opt-in or other follow-up system.
Be consistent. Once you complete your articles, send them out to distribution directories, build private publisher lists, and post them to your articles directory on your website - even post them to your blog, if you have one.
Finally, generating a massive stampede of traffic to your website is possible for anyone - the trick is spending your limited time on the right activities and methods.
Discover the most complete, most proven and most effective traffic generation model available today to pump truckloads of customers to your site:
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